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January 28, 2008
THQ Wireless has signed a worldwide agreement with Playboy to exclusively develop Playboy-branded mobile games.
The multi-year Playboy agreement covers the development and publishing rights to multiple Playboy-branded, lifestyle themed, non-nude mobile games featuring bikini-clad Playmates to be released worldwide.
The first title, Playboy Games: Pool Party, is scheduled to launch in summer 2008.
Pool Party will include a set of mini-games depicting animated, bikini-clad Playmates at the famous Playboy Mansion engaged in “pool party sports” including poolside water balloon fights, waterslide slaloms and aquatic mechanical bull riding.
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